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Tasting notes and discussions
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Joined: 28.04.2008
Posts: 1
Quote jctrigg Replybullet Topic: 80 proof
    Posted: 28.04.2008 at 22:31
Why is 80 proof so popular? If a whisky or bourbon (or rum or vodka, etc) is at a higher proof, is it more difficult to sell into bars or something? Just wondering why there isn't a bit more variety with respect to % alcohol...rather than just the standard 40%.
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eric m
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Joined: 09.10.2006
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Quote eric m Replybullet Posted: 29.04.2008 at 09:33
It is the standard in Europe and  the more alcohol the more you pay.There is even rumour that the EC doesn`t want a higher percentage.Also some whiskydistillers say that if it`s getting under the 40%abv there is a change in the taste of your drink.I have noticed that a drink is still drinkable if there is a alcoholpercentage not higher as 50%(100 proof).Everything higher kills your tastebuds or you have to dilute the drink yourself.
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Quote TNbourbon Replybullet Posted: 08.05.2008 at 06:38
Some of the answer lies in tax schemes. Jack Daniel's/Brown-Forman, for instance, saved an estimated $12 million annually in excise taxes when it reduced the black-label's proof from 86 to 80 a couple of years ago.
Also germane is the fact that many bar purchasers, in particular, buy their whisk(e)y mixed with something else. The proof, in this case, doesn't really matter -- it's the whiskey flavor they buyer's after.
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